Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 28305
VM0028305Silvermember28305@example.test · +601110028305 · Preferred outlet: OPLUMO Outlet 1
FamilyDelivery
Consent Status
Opted In
Points Balance
1,177
Current loyalty balance
Lifetime Spend
RM 1,472
Across 17 visits
Total Visits
17
Since 2025-10-05
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,177 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 1
Outlet purchase
2026-07-08 · Member activity · RM 53.25
App session
2026-06-26 · OPLUMO Outlet 1
Points credited
2026-06-14 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 1
Outlet purchase
2026-05-21 · Member activity · RM 67.45
Points credited
2026-05-09 · OPLUMO Outlet 1
Outlet purchase
2026-04-27 · Member activity · RM 74.55