Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28251
VM0028251Membermember28251@example.test · +601110028251 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
953
Current loyalty balance
Lifetime Spend
RM 1,192
Across 11 visits
Total Visits
11
Since 2025-11-12
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
151d
2026-05-11
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
953 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 15
Outlet purchase
2026-04-29 · Member activity · RM 95.25
App session
2026-04-17 · OPLUMO Outlet 15
Points credited
2026-04-05 · Member activity · RM 107.95
Win-back campaign delivered
2026-03-24 · OPLUMO Outlet 15
Outlet purchase
2026-03-12 · Member activity · RM 120.65
Points credited
2026-02-28 · OPLUMO Outlet 15
Outlet purchase
2026-02-16 · Member activity · RM 133.35