Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28235
VM0028235Silvermember28235@example.test · +601110028235 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
2,060
Current loyalty balance
Lifetime Spend
RM 2,576
Across 24 visits
Total Visits
24
Since 2025-07-24
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
28d
2026-09-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,060 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-11 · OPLUMO Outlet 16
Outlet purchase
2026-08-30 · Member activity · RM 89.25
App session
2026-08-18 · OPLUMO Outlet 16
Points credited
2026-08-06 · Member activity · RM 101.15
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 16
Outlet purchase
2026-07-13 · Member activity · RM 113.05
Points credited
2026-07-01 · OPLUMO Outlet 16
Outlet purchase
2026-06-19 · Member activity · RM 124.95