Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28155
VM0028155Membermember28155@example.test · +601110028155 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
566
Current loyalty balance
Lifetime Spend
RM 708
Across 18 visits
Total Visits
18
Since 2025-06-30
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
160d
2026-05-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
566 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 4
Outlet purchase
2026-04-20 · Member activity · RM 27.00
App session
2026-04-08 · OPLUMO Outlet 4
Points credited
2026-03-27 · Member activity · RM 30.60
Win-back campaign delivered
2026-03-15 · OPLUMO Outlet 4
Outlet purchase
2026-03-03 · Member activity · RM 34.20
Points credited
2026-02-19 · OPLUMO Outlet 4
Outlet purchase
2026-02-07 · Member activity · RM 37.80