Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28151
VM0028151Membermember28151@example.test · +601110028151 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
615
Current loyalty balance
Lifetime Spend
RM 769
Across 16 visits
Total Visits
16
Since 2025-08-02
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
615 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 17
Outlet purchase
2026-04-17 · Member activity · RM 36.75
App session
2026-04-05 · OPLUMO Outlet 17
Points credited
2026-03-24 · Member activity · RM 41.65
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 17
Outlet purchase
2026-02-28 · Member activity · RM 46.55
Points credited
2026-02-16 · OPLUMO Outlet 17
Outlet purchase
2026-02-04 · Member activity · RM 51.45