Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28119
VM0028119Silvermember28119@example.test · +601110028119 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,931
Current loyalty balance
Lifetime Spend
RM 2,414
Across 18 visits
Total Visits
18
Since 2025-10-21
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,931 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 2
Outlet purchase
2026-08-11 · Member activity · RM 106.50
App session
2026-07-30 · OPLUMO Outlet 2
Points credited
2026-07-18 · Member activity · RM 120.70
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 2
Outlet purchase
2026-06-24 · Member activity · RM 134.90
Points credited
2026-06-12 · OPLUMO Outlet 2
Outlet purchase
2026-05-31 · Member activity · RM 149.10