Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28095
VM0028095Goldmember28095@example.test · +601110028095 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,602
Current loyalty balance
Lifetime Spend
RM 3,253
Across 25 visits
Total Visits
25
Since 2025-05-15
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,602 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 12
Outlet purchase
2026-07-09 · Member activity · RM 98.25
App session
2026-06-27 · OPLUMO Outlet 12
Points credited
2026-06-15 · Member activity · RM 111.35
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 12
Outlet purchase
2026-05-22 · Member activity · RM 124.45
Points credited
2026-05-10 · OPLUMO Outlet 12
Outlet purchase
2026-04-28 · Member activity · RM 137.55