Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02807
VM0002807Membermember2807@example.test · +601110002807 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
480
Current loyalty balance
Lifetime Spend
RM 601
Across 12 visits
Total Visits
12
Since 2025-12-15
Average Order Value
RM 60
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
100d
2026-07-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
480 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 3
Outlet purchase
2026-06-19 · Member activity · RM 45.00
App session
2026-06-07 · OPLUMO Outlet 3
Points credited
2026-05-26 · Member activity · RM 51.00
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 3
Outlet purchase
2026-05-02 · Member activity · RM 57.00
Points credited
2026-04-20 · OPLUMO Outlet 3
Outlet purchase
2026-04-08 · Member activity · RM 63.00