Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28035
VM0028035Silvermember28035@example.test · +601110028035 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,348
Current loyalty balance
Lifetime Spend
RM 1,686
Across 13 visits
Total Visits
13
Since 2025-12-11
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
86d
2026-07-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,348 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 3
Outlet purchase
2026-07-03 · Member activity · RM 106.50
App session
2026-06-21 · OPLUMO Outlet 3
Points credited
2026-06-09 · Member activity · RM 120.70
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 3
Outlet purchase
2026-05-16 · Member activity · RM 134.90
Points credited
2026-05-04 · OPLUMO Outlet 3
Outlet purchase
2026-04-22 · Member activity · RM 149.10