Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 28031
VM0028031Silvermember28031@example.test · +601110028031 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
981
Current loyalty balance
Lifetime Spend
RM 1,226
Across 20 visits
Total Visits
20
Since 2025-10-27
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
5d
2026-10-04
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
981 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-04 · OPLUMO Outlet 16
Outlet purchase
2026-09-22 · Member activity · RM 58.50
App session
2026-09-10 · OPLUMO Outlet 16
Points credited
2026-08-29 · Member activity · RM 66.30
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 16
Outlet purchase
2026-08-05 · Member activity · RM 74.10
Points credited
2026-07-24 · OPLUMO Outlet 16
Outlet purchase
2026-07-12 · Member activity · RM 81.90