Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 28011
VM0028011Silvermember28011@example.test · +601110028011 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,126
Current loyalty balance
Lifetime Spend
RM 1,408
Across 18 visits
Total Visits
18
Since 2025-09-23
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,126 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 13
Outlet purchase
2026-07-14 · Member activity · RM 53.25
App session
2026-07-02 · OPLUMO Outlet 13
Points credited
2026-06-20 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 13
Outlet purchase
2026-05-27 · Member activity · RM 67.45
Points credited
2026-05-15 · OPLUMO Outlet 13
Outlet purchase
2026-05-03 · Member activity · RM 74.55