Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 27998
VM0027998Silvermember27998@example.test · +601110027998 · Preferred outlet: OPLUMO Outlet 17
App UserFamily
Consent Status
Opted Out
Points Balance
2,217
Current loyalty balance
Lifetime Spend
RM 2,772
Across 34 visits
Total Visits
34
Since 2024-12-05
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
79d
2026-07-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,217 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 17
Outlet purchase
2026-07-10 · Member activity · RM 73.50
App session
2026-06-28 · OPLUMO Outlet 17
Points credited
2026-06-16 · Member activity · RM 83.30
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 17
Outlet purchase
2026-05-23 · Member activity · RM 93.10
Points credited
2026-05-11 · OPLUMO Outlet 17
Outlet purchase
2026-04-29 · Member activity · RM 102.90