Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27995
VM0027995Silvermember27995@example.test · +601110027995 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
2,056
Current loyalty balance
Lifetime Spend
RM 2,570
Across 30 visits
Total Visits
30
Since 2025-02-14
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,056 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 14
Outlet purchase
2026-07-09 · Member activity · RM 54.00
App session
2026-06-27 · OPLUMO Outlet 14
Points credited
2026-06-15 · Member activity · RM 61.20
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 14
Outlet purchase
2026-05-22 · Member activity · RM 68.40
Points credited
2026-05-10 · OPLUMO Outlet 14
Outlet purchase
2026-04-28 · Member activity · RM 75.60