Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 27978
VM0027978Goldmember27978@example.test · +601110027978 · Preferred outlet: OPLUMO Outlet 14
LunchNew Joiner
Consent Status
Opted In
Points Balance
4,205
Current loyalty balance
Lifetime Spend
RM 5,257
Across 37 visits
Total Visits
37
Since 2024-10-20
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
71d
2026-07-30
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,205 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 14
Outlet purchase
2026-07-18 · Member activity · RM 118.50
App session
2026-07-06 · OPLUMO Outlet 14
Points credited
2026-06-24 · Member activity · RM 134.30
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 14
Outlet purchase
2026-05-31 · Member activity · RM 150.10
Points credited
2026-05-19 · OPLUMO Outlet 14
Outlet purchase
2026-05-07 · Member activity · RM 165.90