Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27951
VM0027951Platinummember27951@example.test · +601110027951 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
6,042
Current loyalty balance
Lifetime Spend
RM 7,553
Across 43 visits
Total Visits
43
Since 2024-05-14
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
122d
2026-06-09
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,042 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 4
Outlet purchase
2026-05-28 · Member activity · RM 124.50
App session
2026-05-16 · OPLUMO Outlet 4
Points credited
2026-05-04 · Member activity · RM 141.10
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 4
Outlet purchase
2026-04-10 · Member activity · RM 157.70
Points credited
2026-03-29 · OPLUMO Outlet 4
Outlet purchase
2026-03-17 · Member activity · RM 174.30