Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02795
VM0002795Silvermember2795@example.test · +601110002795 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,624
Current loyalty balance
Lifetime Spend
RM 2,031
Across 17 visits
Total Visits
17
Since 2025-10-19
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,624 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 8
Outlet purchase
2026-07-22 · Member activity · RM 88.50
App session
2026-07-10 · OPLUMO Outlet 8
Points credited
2026-06-28 · Member activity · RM 100.30
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 8
Outlet purchase
2026-06-04 · Member activity · RM 112.10
Points credited
2026-05-23 · OPLUMO Outlet 8
Outlet purchase
2026-05-11 · Member activity · RM 123.90