Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27935
VM0027935Membermember27935@example.test · +601110027935 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
197
Current loyalty balance
Lifetime Spend
RM 247
Across 3 visits
Total Visits
3
Since 2026-03-13
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
197 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 5
Outlet purchase
2026-04-06 · Member activity · RM 81.00
App session
2026-03-25 · OPLUMO Outlet 5
Points credited
2026-03-13 · Member activity · RM 91.80
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 5
Outlet purchase
2026-02-17 · Member activity · RM 102.60
Points credited
2026-02-05 · OPLUMO Outlet 5
Outlet purchase
2026-01-24 · Member activity · RM 113.40