Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27927
VM0027927Membermember27927@example.test · +601110027927 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
84
Current loyalty balance
Lifetime Spend
RM 106
Across 4 visits
Total Visits
4
Since 2026-03-04
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
84 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 14
Outlet purchase
2026-04-15 · Member activity · RM 21.75
App session
2026-04-03 · OPLUMO Outlet 14
Points credited
2026-03-22 · Member activity · RM 24.65
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 14
Outlet purchase
2026-02-26 · Member activity · RM 27.55
Points credited
2026-02-14 · OPLUMO Outlet 14
Outlet purchase
2026-02-02 · Member activity · RM 30.45