Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27923
VM0027923Goldmember27923@example.test · +601110027923 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,653
Current loyalty balance
Lifetime Spend
RM 4,567
Across 38 visits
Total Visits
38
Since 2024-07-13
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
152d
2026-05-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,653 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 10
Outlet purchase
2026-04-28 · Member activity · RM 119.25
App session
2026-04-16 · OPLUMO Outlet 10
Points credited
2026-04-04 · Member activity · RM 135.15
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 10
Outlet purchase
2026-03-11 · Member activity · RM 151.05
Points credited
2026-02-27 · OPLUMO Outlet 10
Outlet purchase
2026-02-15 · Member activity · RM 166.95