Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27915
VM0027915Platinummember27915@example.test · +601110027915 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
5,243
Current loyalty balance
Lifetime Spend
RM 6,555
Across 36 visits
Total Visits
36
Since 2024-11-07
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,243 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 2
Outlet purchase
2026-07-18 · Member activity · RM 109.50
App session
2026-07-06 · OPLUMO Outlet 2
Points credited
2026-06-24 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 2
Outlet purchase
2026-05-31 · Member activity · RM 138.70
Points credited
2026-05-19 · OPLUMO Outlet 2
Outlet purchase
2026-05-07 · Member activity · RM 153.30