Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27904
VM0027904Goldmember27904@example.test · +601110027904 · Preferred outlet: OPLUMO Outlet 8
High ValueWeekend
Consent Status
Opted In
Points Balance
3,595
Current loyalty balance
Lifetime Spend
RM 4,495
Across 27 visits
Total Visits
27
Since 2025-01-01
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,595 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 8
Outlet purchase
2026-04-02 · Member activity · RM 109.50
App session
2026-03-21 · OPLUMO Outlet 8
Points credited
2026-03-09 · Member activity · RM 124.10
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 8
Outlet purchase
2026-02-13 · Member activity · RM 138.70
Points credited
2026-02-01 · OPLUMO Outlet 8
Outlet purchase
2026-01-20 · Member activity · RM 153.30