Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27880
VM0027880Goldmember27880@example.test · +601110027880 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted Out
Points Balance
3,007
Current loyalty balance
Lifetime Spend
RM 3,759
Across 35 visits
Total Visits
35
Since 2024-11-25
Average Order Value
RM 107
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,007 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 1
Outlet purchase
2026-07-18 · Member activity · RM 80.25
App session
2026-07-06 · OPLUMO Outlet 1
Points credited
2026-06-24 · Member activity · RM 90.95
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 1
Outlet purchase
2026-05-31 · Member activity · RM 101.65
Points credited
2026-05-19 · OPLUMO Outlet 1
Outlet purchase
2026-05-07 · Member activity · RM 112.35