Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27879
VM0027879Membermember27879@example.test · +601110027879 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
774
Current loyalty balance
Lifetime Spend
RM 969
Across 12 visits
Total Visits
12
Since 2026-01-30
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
774 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 17
Outlet purchase
2026-08-04 · Member activity · RM 70.50
App session
2026-07-23 · OPLUMO Outlet 17
Points credited
2026-07-11 · Member activity · RM 79.90
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 17
Outlet purchase
2026-06-17 · Member activity · RM 89.30
Points credited
2026-06-05 · OPLUMO Outlet 17
Outlet purchase
2026-05-24 · Member activity · RM 98.70