Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27815
VM0027815Goldmember27815@example.test · +601110027815 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,481
Current loyalty balance
Lifetime Spend
RM 5,602
Across 34 visits
Total Visits
34
Since 2024-12-01
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,481 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 4
Outlet purchase
2026-07-06 · Member activity · RM 123.00
App session
2026-06-24 · OPLUMO Outlet 4
Points credited
2026-06-12 · Member activity · RM 139.40
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 4
Outlet purchase
2026-05-19 · Member activity · RM 155.80
Points credited
2026-05-07 · OPLUMO Outlet 4
Outlet purchase
2026-04-25 · Member activity · RM 172.20