Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27771
VM0027771Silvermember27771@example.test · +601110027771 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,229
Current loyalty balance
Lifetime Spend
RM 1,537
Across 17 visits
Total Visits
17
Since 2025-10-15
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,229 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 11
Outlet purchase
2026-07-18 · Member activity · RM 57.00
App session
2026-07-06 · OPLUMO Outlet 11
Points credited
2026-06-24 · Member activity · RM 64.60
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 11
Outlet purchase
2026-05-31 · Member activity · RM 72.20
Points credited
2026-05-19 · OPLUMO Outlet 11
Outlet purchase
2026-05-07 · Member activity · RM 79.80