Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27719
VM0027719Silvermember27719@example.test · +601110027719 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,090
Current loyalty balance
Lifetime Spend
RM 1,364
Across 15 visits
Total Visits
15
Since 2025-10-13
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
109d
2026-06-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,090 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 10
Outlet purchase
2026-06-10 · Member activity · RM 74.25
App session
2026-05-29 · OPLUMO Outlet 10
Points credited
2026-05-17 · Member activity · RM 84.15
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 10
Outlet purchase
2026-04-23 · Member activity · RM 94.05
Points credited
2026-04-11 · OPLUMO Outlet 10
Outlet purchase
2026-03-30 · Member activity · RM 103.95