Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27711
VM0027711Membermember27711@example.test · +601110027711 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
902
Current loyalty balance
Lifetime Spend
RM 1,129
Across 19 visits
Total Visits
19
Since 2025-08-03
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
902 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 2
Outlet purchase
2026-06-11 · Member activity · RM 52.50
App session
2026-05-30 · OPLUMO Outlet 2
Points credited
2026-05-18 · Member activity · RM 59.50
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 2
Outlet purchase
2026-04-24 · Member activity · RM 66.50
Points credited
2026-04-12 · OPLUMO Outlet 2
Outlet purchase
2026-03-31 · Member activity · RM 73.50