Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27707
VM0027707Silvermember27707@example.test · +601110027707 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,926
Current loyalty balance
Lifetime Spend
RM 2,408
Across 32 visits
Total Visits
32
Since 2024-11-19
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
131d
2026-05-31
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,926 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 15
Outlet purchase
2026-05-19 · Member activity · RM 53.25
App session
2026-05-07 · OPLUMO Outlet 15
Points credited
2026-04-25 · Member activity · RM 60.35
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 15
Outlet purchase
2026-04-01 · Member activity · RM 67.45
Points credited
2026-03-20 · OPLUMO Outlet 15
Outlet purchase
2026-03-08 · Member activity · RM 74.55