Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 27698
VM0027698Silvermember27698@example.test · +601110027698 · Preferred outlet: OPLUMO Outlet 6
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,767
Current loyalty balance
Lifetime Spend
RM 2,210
Across 45 visits
Total Visits
45
Since 2024-06-19
Average Order Value
RM 40
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,767 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 6
Outlet purchase
2026-08-08 · Member activity · RM 30.00
App session
2026-07-27 · OPLUMO Outlet 6
Points credited
2026-07-15 · Member activity · RM 34.00
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 6
Outlet purchase
2026-06-21 · Member activity · RM 38.00
Points credited
2026-06-09 · OPLUMO Outlet 6
Outlet purchase
2026-05-28 · Member activity · RM 42.00