Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27687
VM0027687Goldmember27687@example.test · +601110027687 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,393
Current loyalty balance
Lifetime Spend
RM 4,242
Across 30 visits
Total Visits
30
Since 2024-11-15
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
171d
2026-04-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,393 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 12
Outlet purchase
2026-04-09 · Member activity · RM 132.75
App session
2026-03-28 · OPLUMO Outlet 12
Points credited
2026-03-16 · Member activity · RM 150.45
Win-back campaign delivered
2026-03-04 · OPLUMO Outlet 12
Outlet purchase
2026-02-20 · Member activity · RM 168.15
Points credited
2026-02-08 · OPLUMO Outlet 12
Outlet purchase
2026-01-27 · Member activity · RM 185.85