Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27675
VM0027675Membermember27675@example.test · +601110027675 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
188
Current loyalty balance
Lifetime Spend
RM 235
Across 11 visits
Total Visits
11
Since 2025-11-28
Average Order Value
RM 28
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
135d
2026-05-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
188 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 17
Outlet purchase
2026-05-15 · Member activity · RM 21.00
App session
2026-05-03 · OPLUMO Outlet 17
Points credited
2026-04-21 · Member activity · RM 23.80
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 17
Outlet purchase
2026-03-28 · Member activity · RM 26.60
Points credited
2026-03-16 · OPLUMO Outlet 17
Outlet purchase
2026-03-04 · Member activity · RM 29.40