Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27671
VM0027671Goldmember27671@example.test · +601110027671 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,089
Current loyalty balance
Lifetime Spend
RM 3,862
Across 40 visits
Total Visits
40
Since 2024-05-30
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
160d
2026-05-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,089 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 13
Outlet purchase
2026-04-20 · Member activity · RM 64.50
App session
2026-04-08 · OPLUMO Outlet 13
Points credited
2026-03-27 · Member activity · RM 73.10
Win-back campaign delivered
2026-03-15 · OPLUMO Outlet 13
Outlet purchase
2026-03-03 · Member activity · RM 81.70
Points credited
2026-02-19 · OPLUMO Outlet 13
Outlet purchase
2026-02-07 · Member activity · RM 90.30