Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27659
VM0027659Silvermember27659@example.test · +601110027659 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
2,301
Current loyalty balance
Lifetime Spend
RM 2,876
Across 20 visits
Total Visits
20
Since 2025-09-23
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
39d
2026-08-31
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,301 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-31 · OPLUMO Outlet 1
Outlet purchase
2026-08-19 · Member activity · RM 105.75
App session
2026-08-07 · OPLUMO Outlet 1
Points credited
2026-07-26 · Member activity · RM 119.85
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 1
Outlet purchase
2026-07-02 · Member activity · RM 133.95
Points credited
2026-06-20 · OPLUMO Outlet 1
Outlet purchase
2026-06-08 · Member activity · RM 148.05