Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27647
VM0027647Membermember27647@example.test · +601110027647 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
452
Current loyalty balance
Lifetime Spend
RM 566
Across 18 visits
Total Visits
18
Since 2025-09-22
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
452 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 6
Outlet purchase
2026-07-13 · Member activity · RM 27.75
App session
2026-07-01 · OPLUMO Outlet 6
Points credited
2026-06-19 · Member activity · RM 31.45
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 6
Outlet purchase
2026-05-26 · Member activity · RM 35.15
Points credited
2026-05-14 · OPLUMO Outlet 6
Outlet purchase
2026-05-02 · Member activity · RM 38.85