Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27615
VM0027615Goldmember27615@example.test · +601110027615 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,666
Current loyalty balance
Lifetime Spend
RM 3,333
Across 34 visits
Total Visits
34
Since 2024-09-12
Average Order Value
RM 81
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,666 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 8
Outlet purchase
2026-04-17 · Member activity · RM 60.75
App session
2026-04-05 · OPLUMO Outlet 8
Points credited
2026-03-24 · Member activity · RM 68.85
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 8
Outlet purchase
2026-02-28 · Member activity · RM 76.95
Points credited
2026-02-16 · OPLUMO Outlet 8
Outlet purchase
2026-02-04 · Member activity · RM 85.05