Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27611
VM0027611Membermember27611@example.test · +601110027611 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
806
Current loyalty balance
Lifetime Spend
RM 1,008
Across 23 visits
Total Visits
23
Since 2025-06-09
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
91d
2026-07-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
806 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 4
Outlet purchase
2026-06-28 · Member activity · RM 43.50
App session
2026-06-16 · OPLUMO Outlet 4
Points credited
2026-06-04 · Member activity · RM 49.30
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 4
Outlet purchase
2026-05-11 · Member activity · RM 55.10
Points credited
2026-04-29 · OPLUMO Outlet 4
Outlet purchase
2026-04-17 · Member activity · RM 60.90