Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27551
VM0027551Membermember27551@example.test · +601110027551 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
326
Current loyalty balance
Lifetime Spend
RM 409
Across 8 visits
Total Visits
8
Since 2026-05-11
Average Order Value
RM 43
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
25d
2026-09-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
326 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-14 · OPLUMO Outlet 12
Outlet purchase
2026-09-02 · Member activity · RM 32.25
App session
2026-08-21 · OPLUMO Outlet 12
Points credited
2026-08-09 · Member activity · RM 36.55
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 12
Outlet purchase
2026-07-16 · Member activity · RM 40.85
Points credited
2026-07-04 · OPLUMO Outlet 12
Outlet purchase
2026-06-22 · Member activity · RM 45.15