Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27515
VM0027515Goldmember27515@example.test · +601110027515 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
4,133
Current loyalty balance
Lifetime Spend
RM 5,167
Across 34 visits
Total Visits
34
Since 2024-09-16
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,133 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 10
Outlet purchase
2026-04-21 · Member activity · RM 120.00
App session
2026-04-09 · OPLUMO Outlet 10
Points credited
2026-03-28 · Member activity · RM 136.00
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 10
Outlet purchase
2026-03-04 · Member activity · RM 152.00
Points credited
2026-02-20 · OPLUMO Outlet 10
Outlet purchase
2026-02-08 · Member activity · RM 168.00