Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02751
VM0002751Membermember2751@example.test · +601110002751 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
150
Current loyalty balance
Lifetime Spend
RM 188
Across 2 visits
Total Visits
2
Since 2026-07-27
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
150 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 15
Outlet purchase
2026-08-02 · Member activity · RM 69.75
App session
2026-07-21 · OPLUMO Outlet 15
Points credited
2026-07-09 · Member activity · RM 79.05
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 15
Outlet purchase
2026-06-15 · Member activity · RM 88.35
Points credited
2026-06-03 · OPLUMO Outlet 15
Outlet purchase
2026-05-22 · Member activity · RM 97.65