Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27495
VM0027495Membermember27495@example.test · +601110027495 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
683
Current loyalty balance
Lifetime Spend
RM 854
Across 33 visits
Total Visits
33
Since 2025-01-03
Average Order Value
RM 30
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
68d
2026-08-02
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
683 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 7
Outlet purchase
2026-07-21 · Member activity · RM 22.50
App session
2026-07-09 · OPLUMO Outlet 7
Points credited
2026-06-27 · Member activity · RM 25.50
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 7
Outlet purchase
2026-06-03 · Member activity · RM 28.50
Points credited
2026-05-22 · OPLUMO Outlet 7
Outlet purchase
2026-05-10 · Member activity · RM 31.50