Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27483
VM0027483Silvermember27483@example.test · +601110027483 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,024
Current loyalty balance
Lifetime Spend
RM 2,530
Across 17 visits
Total Visits
17
Since 2025-09-28
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
88d
2026-07-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,024 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 12
Outlet purchase
2026-07-01 · Member activity · RM 106.50
App session
2026-06-19 · OPLUMO Outlet 12
Points credited
2026-06-07 · Member activity · RM 120.70
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 12
Outlet purchase
2026-05-14 · Member activity · RM 134.90
Points credited
2026-05-02 · OPLUMO Outlet 12
Outlet purchase
2026-04-20 · Member activity · RM 149.10