Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27472
VM0027472Silvermember27472@example.test · +601110027472 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
1,571
Current loyalty balance
Lifetime Spend
RM 1,965
Across 21 visits
Total Visits
21
Since 2025-06-29
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,571 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 1
Outlet purchase
2026-06-12 · Member activity · RM 62.25
App session
2026-05-31 · OPLUMO Outlet 1
Points credited
2026-05-19 · Member activity · RM 70.55
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 1
Outlet purchase
2026-04-25 · Member activity · RM 78.85
Points credited
2026-04-13 · OPLUMO Outlet 1
Outlet purchase
2026-04-01 · Member activity · RM 87.15