Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27471
VM0027471Membermember27471@example.test · +601110027471 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
519
Current loyalty balance
Lifetime Spend
RM 650
Across 17 visits
Total Visits
17
Since 2025-07-16
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
519 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 17
Outlet purchase
2026-04-18 · Member activity · RM 27.75
App session
2026-04-06 · OPLUMO Outlet 17
Points credited
2026-03-25 · Member activity · RM 31.45
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 17
Outlet purchase
2026-03-01 · Member activity · RM 35.15
Points credited
2026-02-17 · OPLUMO Outlet 17
Outlet purchase
2026-02-05 · Member activity · RM 38.85