Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27455
VM0027455Silvermember27455@example.test · +601110027455 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,581
Current loyalty balance
Lifetime Spend
RM 1,977
Across 33 visits
Total Visits
33
Since 2024-10-21
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,581 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 1
Outlet purchase
2026-05-08 · Member activity · RM 37.50
App session
2026-04-26 · OPLUMO Outlet 1
Points credited
2026-04-14 · Member activity · RM 42.50
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 1
Outlet purchase
2026-03-21 · Member activity · RM 47.50
Points credited
2026-03-09 · OPLUMO Outlet 1
Outlet purchase
2026-02-25 · Member activity · RM 52.50