Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 27448
VM0027448Membermember27448@example.test · +601110027448 · Preferred outlet: OPLUMO Outlet 11
High ValueWeekend
Consent Status
Opted In
Points Balance
481
Current loyalty balance
Lifetime Spend
RM 602
Across 4 visits
Total Visits
4
Since 2026-06-08
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
69d
2026-08-01
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
481 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 11
Outlet purchase
2026-07-20 · Member activity · RM 125.25
App session
2026-07-08 · OPLUMO Outlet 11
Points credited
2026-06-26 · Member activity · RM 141.95
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 11
Outlet purchase
2026-06-02 · Member activity · RM 158.65
Points credited
2026-05-21 · OPLUMO Outlet 11
Outlet purchase
2026-05-09 · Member activity · RM 175.35