Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27435
VM0027435Membermember27435@example.test · +601110027435 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
490
Current loyalty balance
Lifetime Spend
RM 613
Across 6 visits
Total Visits
6
Since 2026-01-25
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
490 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 15
Outlet purchase
2026-04-13 · Member activity · RM 95.25
App session
2026-04-01 · OPLUMO Outlet 15
Points credited
2026-03-20 · Member activity · RM 107.95
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 15
Outlet purchase
2026-02-24 · Member activity · RM 120.65
Points credited
2026-02-12 · OPLUMO Outlet 15
Outlet purchase
2026-01-31 · Member activity · RM 133.35