Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 27431
VM0027431Silvermember27431@example.test · +601110027431 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,652
Current loyalty balance
Lifetime Spend
RM 2,065
Across 23 visits
Total Visits
23
Since 2025-07-25
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,652 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 11
Outlet purchase
2026-08-13 · Member activity · RM 87.75
App session
2026-08-01 · OPLUMO Outlet 11
Points credited
2026-07-20 · Member activity · RM 99.45
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 11
Outlet purchase
2026-06-26 · Member activity · RM 111.15
Points credited
2026-06-14 · OPLUMO Outlet 11
Outlet purchase
2026-06-02 · Member activity · RM 122.85