Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 27411
VM0027411Membermember27411@example.test · +601110027411 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted Out
Points Balance
731
Current loyalty balance
Lifetime Spend
RM 914
Across 15 visits
Total Visits
15
Since 2025-08-19
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
731 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 8
Outlet purchase
2026-04-16 · Member activity · RM 52.50
App session
2026-04-04 · OPLUMO Outlet 8
Points credited
2026-03-23 · Member activity · RM 59.50
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 8
Outlet purchase
2026-02-27 · Member activity · RM 66.50
Points credited
2026-02-15 · OPLUMO Outlet 8
Outlet purchase
2026-02-03 · Member activity · RM 73.50