Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 27405
VM0027405Silvermember27405@example.test · +601110027405 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,741
Current loyalty balance
Lifetime Spend
RM 2,177
Across 14 visits
Total Visits
14
Since 2025-12-01
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,741 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 2
Outlet purchase
2026-07-11 · Member activity · RM 133.50
App session
2026-06-29 · OPLUMO Outlet 2
Points credited
2026-06-17 · Member activity · RM 151.30
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 2
Outlet purchase
2026-05-24 · Member activity · RM 169.10
Points credited
2026-05-12 · OPLUMO Outlet 2
Outlet purchase
2026-04-30 · Member activity · RM 186.90