Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 27378
VM0027378Silvermember27378@example.test · +601110027378 · Preferred outlet: OPLUMO Outlet 9
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,181
Current loyalty balance
Lifetime Spend
RM 1,477
Across 8 visits
Total Visits
8
Since 2026-04-09
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,181 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 9
Outlet purchase
2026-08-01 · Member activity · RM 134.25
App session
2026-07-20 · OPLUMO Outlet 9
Points credited
2026-07-08 · Member activity · RM 152.15
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 9
Outlet purchase
2026-06-14 · Member activity · RM 170.05
Points credited
2026-06-02 · OPLUMO Outlet 9
Outlet purchase
2026-05-21 · Member activity · RM 187.95